From experience, I've learned that starting something does not always mean you'll complete it and most times this is mostly because of lack of a perfect structure and image. I've taken time to observe a couple of people and companies that have started and are still thriving and I was able to pick seven things that have helped them to build a successful startup
George Lucas in an episode of star wars said “Mentors have a way of seeing more of our faults than we would like. It's the only way we grow”. If you had the opportunity of discussing with a successful business person, you’ll most likely get to know how beneficial having a mentor in the course of growing their business was to them.
CapitalSquare member spotlight serves to highlight and provide visibility to our members with regards to their career path, contributions and experience with CapitalSquare. We have a lot of amazing members working out of CapitalSquare, and because they are so great, we feature one each month. This month's spotlight turns to Moses Ayeyemi, Client Relations officer at Affordable Lekki homes.
Starting your own business is only one step. Making sure your business succeeds, however, can be quite daunting. This is why as an entrepreneur, it is important to imbibe the best business practices as well as adopt tools to make them easily achievable. Doing this will not only help you be your most productive self, it could be thing to set you apart from competitors and put you in a league of your own.
As a Freelancer or Entrepreneur, it's easy to get carried away with doing so much. During the day, you are so busy but at the end of the day, you find it hard to account for what you've been able to achieve. If this sounds like you, these mantras will transform you from slacker to game changer in no time.
If you're a freelance, independent professional or just work remotely, meeting deadlines may possibly be one of your biggest challenges within the first few weeks or months. For some, it may even be a lifelong, continuous battle.
Coca Cola is one brand that has consistently won the marketing game with storytelling. This is probably why they are the 4th most valuable brand in the world.
Over 97 million Nigerians have access to the internet. What percentage of those people know about your business? Social media is a customer acquisition channel you can't afford to overlook for your business. Here are a few reasons why:
Having your business on social media allows you to interact with your existing and potential customers in real-time They do not have to wait for their mails to be read and replied, neither do they have to get on a phone call before they can get answers to basic enquiries. You get to know what your customers need and get instant feedback on offers and pricing to them. Interacting with people about your brand on social media allows for a casual and conversational tone which also helps in giving them a personal feel to your brand.
Putting your business on social media enhances your search ranking. The more social shares you get, the higher your ranking. Also, your clients are probably searching for the solutions your business provides on their social media. A simple keyword search can lead potential customers to you.
Feedback and customer insight
Having built a relationship with your customers online, you can quickly and easily get feedback on your products or services. Armed with all the data/information, you can now make informed business decisions: giving your customers what they need and not what you think they need.
Social media done right has the capability to accelerate business growth. What really are you doing if you aren’t getting on?
One of the best things about being a freelancer is the opportunity to determine where and how you work. You choose your work hours and best of all, you choose your workspace!
As a freelancer, where you choose as your workspace is one of the most important decisions you have to make as your success depends largely on your ability to effectively complete each tasks you set out to do in good time, devoid of distractions and disturbances.
Many freelancers work from home, however, this has proven to be a lot trickier (especially if you do not live alone), the possibility that you’ll procrastinate a lot and be distracted half the time is very high seeing as it's almost impossible to control the actions of others living with you or around you. Let's not forget the distraction that is your television or super comfy bed. Something as small as a look out of the window, noise from the television set or the smell of something burning in the kitchen could easily disturb a train of thought and leave you frustrated.
Even if you do choose to work from home, you need to separate your workspace from the rest of your house. It helps to consider the following, when choosing or creating your workspace:
Comfort & Convenience: Working for hours in a cramped or uncomfortable place will have an adverse effect on the quality of your work. so you must know that your comfort in your workspace is of utmost importance and it goes a long way in boosting your motivation. It's also a great idea to keep everything you need for work within reach to keep distractions to bare minimum.
Privacy: It is necessary to choose a space where you don’t have to worry about someone looking into what you’re doing from behind or listening in what is supposed to be a confidential conversation with your client. When you have cause to worry about invasion of your privacy, it breaks your concentration and reduces your productivity.
Equipment & Setup: When setting up your workspace, be sure to get all necessary equipment suited for and specific to your work. Get a functional desk and chair that ensures your comfort and it also helps to surround your workspace with pieces of art or quotes that can inspire you.
Coworking Spaces: Coworking spaces are a brilliant idea as they take off the burden of providing basic needs such as power supply, internet and printing off you. You also get to enjoy benefits such as free or discounted workshops for small business owners and an opportunity to network with other business owners. We've got 10 other valid reasons you should consider coworking as a freelancer. But if you're already sold, come work with us! Email firstname.lastname@example.org to get started.
CapitalSquare, the pioneer coworking space in Lagos, Nigeria, recently opened the doors of its flagship space, The Studio, in Dolphin Estate, Ikoyi. The coworking space, nestled at one end of Ilupeju Street, offers single desks and private offices as well as a conference room and lounge to freelancers, small business owners and creatives. As with CapitalSquare’s first space, members can book desks and meeting rooms by the hour, day, or month, allowing them to work flexibly and pay for only what they need. With high-speed internet, a quiet environment, friendly staff, and great coffee, The Studio was created to be an enabling space for community to thrive.
Speaking about the new space, CapitalSquare founder, Modupe Odunyemi, said, “We designed The Studio to be warm and welcoming, a place where creative people would feel at home. We believe people shouldn’t have to work in dull, boring spaces, so we wanted our space to be full of colour and life, but still somewhere you would be proud to show to your investors or clients. I think we’ve achieved that with The Studio.”
Since opening the first space in Lekki in 2013, CapitalSquare has grown to become one of the most loved coworking spaces in Nigeria, offering workshops and clinics and other beneficial services for professionals that work out of CapitalSquare.