Coca Cola is one brand that has consistently won the marketing game with storytelling. This is probably why they are the 4th most valuable brand in the world.
Studies have shown that as humans, we tend to remember stories more than figures and facts, so when stories and facts are used together, it appeals to our emotions and intellect. That said, it is important to learn to tell stories that will push your ideas and help people connect with them. When you harness the power of storytelling, you become more persuasive and people are moved to action, because they can easily see things from your perspective.
Looking to pitch that big idea of yours? Any presentation or idea can be made into a story that creates an experience for your audience. When telling your story, the following are key:
Personalize your story
Present a well-crafted story with real-life issues that resonates with your audience. A story that allows people to see things through the eyes of the presenter is a great tool for getting people on board with an idea.
Make it memorable
When you create a unique story that your audience can relate with, it aids information retention and long after they've seen your presentation, they remember important aspects of it
Infuse facts and information
By sharing facts and information such as milestones, anticipated setbacks, and successes, it becomes easier for your audience to identify with your brand and really understand the decisions you made or intend to make
Stories have a powerful way of engaging emotions that inspire decision making. Your story should have the power to change your audience’s perception and truly believe in your brand.
What's your story?