Each month, we sit down with a member of our community to talk about their work, their experience working out of CapitalSquare, and to just generally let the world know how awesome they are.!
This month, our spotlight is on Nnanna Adim, lead cinematographer & Creative director at CinematicsNG
Who: Nnanna Adim
What he does: cinematography and multimedia production
Working from CapitalSquare since: July 2017
Hi, Nnanna! Please tell us a bit about yourself
My name is Nnanna Adim. I graduated with a first degree in Electrical Electronics Engineering (Telecoms Major) and later acquired a Masters in Media Enterprise from the Pan-Atlantic University’s School of Media and Communication. After working with a number of different IT / Telecom Companies for a couple of years, I finally settled at MTN, where I put in 10 years of interesting service as a transmissions core specialist engaged in the topology planning, network architecture, traffic engineering and IPMPLS Core network solutions. Just some tech stuff.
From a career as a transmission engineer to cinematography and video production! That was quite a switch. What influenced your decision?
As a child, my mum says that I was super fascinated by the TV. As far as I can remember I’ve always wondered what happens behind the scenes and how every creative move is captured especially in an action thriller movie. This led me to join the media team in my church as a boy, as that was a way of giving free rein to my love for production and behind the scene stuff. That was my first encounter with videography. I just fell in love with the art of storytelling and capturing wonderful moments.
Over time, I began to hone my cinematography skill by studying, exploring and experimenting. At some point, I borrowed money to buy my first HD DSLR camera which I used to shoot a number of free events. From sampling the free events, I started getting offers to cover events for a fee!. I eventually put a team to work with me on video projects when it became clear that I could no longer do it all by myself.
All of this was happening while I still had my 9 to 5. The switch came when I couldn’t manage the projects remotely. I also found out that while I was at work, I would be thinking of the next cinematic style to use for the next pending video and I couldn’t wait for 5pm so that I can dash home to edit.
It was at that point that I decided to focus on my cinematography business full-time.
How long has Cinematics been around and what to you hope to be doing, say 5 years from now?
Cinematics has been around for 1 year now. Currently we are engaged with some clients’ events production. We are still working to expand the team to be able to cater for more categories of video production. In 5 years, we should be running a media training centre, content creation hub and media consulting.
What has your experience as a cinematographer been like so far?
It has been very interesting. I am finally doing what I love and I love what I’m doing. I’m so grateful every day that I can go out there to capture new stories, meet new people and impact lives with creative content that sparks emotions. It can be tiring and stressful at times because every event presents a new challenge. But passion and tenacity keeps us going.
When it comes to video production, do you have a preferred niche, say weddings or documentaries perhaps? Why or why not?
We do all kinds of video productions from weddings to conferences, from documentaries to classified product/service ads. But our favorite by far are weddings. One, you get to meet new people all the time.You also get to hear new love stories, and you try to infuse the couple's story into their video, which makes each one unique.
When we shoot weddings, we “shoot between the lines” so we can give the couple a resource they can look back on many years in their marriage to recall the beginning of their love commitment which can help them to overcome any present challenge.
We love weddings because it is in real time so we try as much as possible to get the shots right. You only have one chance. We also love to listen to the multitude of relationship advice given to the couple and quests.
Are there any of your works you’re particularly proud of? Why?
We absolutely love every project we've worked on, but we love events where the client and guests are fun, happy and easy going. It always reflects in the moments captured on the day. We also like events were the turn up is real. Some swag to go with the happy moment. You can check out our Instagram page for some highlights
What are you currently working on? Any interesting new projects you’d like to share with us?
There’s always something interesting we are working on. Right now, it’s two different masterclass videos with very informative and inspiring speakers. We're also working to start the content creative hub project soon.
Tell us one fun fact about you 😊
I rap, I dance, and I love to laugh out loud. Really loud.
What do you do for fun? How do you unwind?
Movies. Like IMAX movies.
You’ve spent a few months working from our Lekki space now. What are your thoughts about CapitalSquare?
It’s a nice, quiet and inspiring atmosphere to work from. With lots of great minds. Just wish they will mingle more because everyone is so focused on their work that they may not see who comes and goes.
Thank you so much for you time, Nnanna. I've had a great time chatting with you!
I've enjoyed doing this too :)
That's all, folks! You can reach Nnanna via: