The Poize Insider Network and Facebook have partnered to offer our women entrepreneurs a workshop on leveraging the worlds largest social media platform to grow your business.
The workshops will hold in Lagos and Abuja, and will cover the following:
Growing & Understanding Your Audience
- A deep-dive into audiences: who they are, how they behave and how to communicate with them.
- Identifying your target audience
- Four ways to grow your audience using Facebook tools
- How to use Page Insights to understand your audience
- A deep-dive into content – how to create effective and engaging content for your target audience
- How to identify your business goals
- How to identify your target audience
- How to create engaging content: text and visuals that will make a difference to your business
Intro to Facebook Pages
- The basics of marketing including online marketing
- What is marketing
- Why businesses should do marketing
- 4 questions to ask before doing any marketing
Grow Your Business with Facebook
- An introduction to Facebook Advertising and using ads to grow your business.
- How Facebook Ads work
- How to create an Ad through a simple step-by-step process
- How to measure the success of your Ads