Email marketing may seem outdated in this new era of social media, but it is still as relevant and as important. Studies have shown that it is the most effective way to reach and retain customers. You don't have to break the bank to start and manage your email marketing process. There are a lot of tools available to help you launch a successful email marketing campaign.
Here are three of the best apps for managing email newsletters
MailChimp goes beyond just sending and tracking emails. MailChimp offers features like subscriber profiles and segmentation for targeted email lists; reports to monitor subscriber activity and analytics that provide all the information you need, like: open and click rates, list growth, trends, subscriber demographics and a whole lot more MailChimp is ideal for beginners because of its easy to use interface, mobile-optimized emails and customized signup forms you can integrate into your website
MailChimp is free for up to 2,000 subscribers and 12,000 emails a month. Paid plans are full-featured and are very affordable. Plans start at $10 a month and includes unlimited emails
Mad Mimi is one of the easiest ways to create, send and track email newsletters. It provides users with the option of customizing and designing themes to personalize their emails. And it's so easy, anyone can do it, you don't need any prior design knowledge.
You can create unlimited lists and webforms but the free plan is limited to 12,500 emails per month for up to 2,500 subscribers. For as little as $10 a month, you get unlimited emails and storage
Mad Mimi also offers social network and customer relationship management (CRM) integration, list management. You also get analytics like how many people open your email, click on embedded links, share on social networks and more.
AWeber is a service that focuses specifically on newsletters and email marketing. Users can choose from over 600 ready-to-use HTML email templates, manage subscribers, use autoresponder follow-up, create sign-up forms, turn their RSS feeds into email newsletters and much more
AWeber starts at $19 a month for up to 500 subscribers, with access to all features. A $1 trial is available for the first month.
AWeber also integrates with WordPress, PayPal, Eventbrite and a few others. You can quickly segment your lists by subscriber opens or clicks, location, and even what pages subscribers visited on your website.
Selecting the right email marketing application can be a difficult decision because they all have different features, drawbacks and price points. When selecting which one to use, determine your current needs as well as future plans. What email application do you use to send newsletters to your customers? Share with us in the comments