Campaign2Insights Summit

  • NSPRI Guest House 32/33 Barikisu Iyede St Yaba, Lagos Nigeria

Campaign2Insights (#C2ILagos) Summit, tagged ‘Moving From Campaign to Insights,’ is a 2-day gathering of digital analysts, social media enthusiasts, and entrepreneurs. Participants would be presented with a guide to understand consumers' path to purchase and while also helping them understand the optimal channels to making meaningful decisions based on their digital consumer behaviour.

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Target Audience

  • CEOs, MDs, Presidents, and Senior Leaders of SMEs
  • eCommerce Manager
  • Brand Managers
  • Marketing and Media Professionals
  • IT Project Managers
  • Webmasters, Developers and Designers


Summit Goals

At the summit, learn how to:

  • Connect the right data to the right people
  • Understand consumer experiences using Google Analytics
  • Implement Growth Strategies
  • Target social media campaigns to boost your ROI
  • Successfully manage communities, including solving crises, conflicts and customer service issues

There will also be conversations focused on:

  • Social Media Strategy/Conversions
  • Creative Digital Entrepreneurship
  • Mobile Content Strategy
  • Landing Page Optimization
  • Digital Analytics & User Experiences Strategy
  • Africa & Big Data
  • Paid Search & Integrated Marketing
  • Social tracking & Predictive Analytics



  • Early Bird: N66,000
    • If you register before September 30, 2014
  • Groups: N49,500/participant
    • Up to 3 people from the same company
  • Regular: N99,000
    • After September 30, 2014


The Details

Date: Thursday 16th - Friday 17th October, 2014

Venue: NSPRI Guest House, Akoka, Yaba, Lagos

Summit Webpage:

Contact Email:

Contact Phone Number: 0816 053 5467