The internet and mobile technology have opened several channels through which businesses can engage with potential customers. There is a big shift in the way people want to engage with brands and businesses.
People want to be educated, informed, entertained, inspired and supported. Any brand that demonstrates leadership in this aspect will gain the trust and build a community around their product. People are more likely to buy from brands that they trust. Revenue is a by-product of trust.
In this masterclass, we’ll deconstruct the art and science of content marketing. We’ll explore how to develop content strategy for retaining existing customers and acquiring new ones. You’ll learn how to indoctrinate an audience and build a loyal tribe around your product.
Date: 16th June, 2017
Time: 10:30am - 12:30pm
Venue: CapitalSquare Ikoyi - 114B Ilupeju Street, Dolphin Estate.
FEE: The class is FREE, but registration is required. Reserve a seat here.
- Driving Directions: From Dolphin Gate (from Ikoyi), turn left at Corporation Drive, then take the first right onto Eti Osa Street. Drive down to the end of the street and follow the bend right onto HFP Way. Immediately turn right onto Ilupeju Street and go down to the end of the road. CapitalSquare is the little yellow gate on the left, at the corner of Ilupeju Street and Apapa Lane.
- Bus Directions: Take a bus to Obalende - alight at Obalende bus stop, then take a short walk to Ijeh, where you board a Keke NAPEP to Dolphin Estate. Alight from the Keke at the Dolphin-Obalende gate, at the corner of Corporation Drive and Apapa Lane, then walk ahead along Corporation Drive and turn right onto Awori Road. Go down to the end of the road, and turn right into Ilupeju Street. CapitalSquare is the little yellow gate on the left, at the corner of Ilupeju Street and Apapa Lane.
- Parking: There's roadside parking available on the street.
- Security: CapitalSquare is pretty safe, but we're having an open event, so it's best you keep an eye on your belongings.