Managing demanding clients: 4 tips for keeping them happy
The customer is king and your success as a business owner is dependent on your ability to deliver and even exceed customer expectations. Without customers, willing to shell out their hard-earned cash for what you have to offer, you might as well be playing at a hobby
In an ideal world, every interaction with a customer is positive and all your clients are smiley, happy bunnies. In reality, though, you will most certainly have to deal with the occasional client who is not so easy to work with.
the trick is to anticipate potential issues before they even arise and have a plan in place to prevent them. The tips below will help you avoid problems or resolve a difficult situation when it arises
Let them know they matter to you: Many times, that high-maintenance client is just looking for attention. They feel that they only get their money’s worth when they make you jump through hoops. You can avoid this altogether, by staying in touch. Call them every now and then to see how they’re enjoying your product/service. Give them the occasional perk or freebie. If you find ways to show them they matter to you, they are less likely to become a thorn in your flesh
Keep your client informed about what you are doing for them: this is particularly important if your work is project based. Don’t make your client chase you for updates. Take the initiative and give them feedback every step of the way. This ensures that you are always on the same page and they know exactly what you are doing, so they never have to question the value you are providing.
Show them that you are invested in their success: If a customer believes that you genuinely desire their success and are not just after making a sale, they are unlikely to be difficult. Provide outstanding customer service, even after you have made the sale. Resolve any issues and answer questions as quickly as possible. Your customer is truly king. Treat them like royalty.
As much as possible, document everything: This will ensure that all parties involved are clear about expectations and save you a lot of headaches. Make sure that everything is documented, agreed upon and signed off on. Indeed, this might save your neck, should you ever has to deal with a less than scrupulous client
While these are broad recommendations and might not be an exact fit for every business or client relationship, they will help you make every client interaction as painless as possible.