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Campaign2Insights Summit

  • NSPRI Guest House 32/33 Barikisu Iyede St Yaba, Lagos Nigeria (map)

Campaign2Insights (#C2ILagos) Summit, tagged ‘Moving From Campaign to Insights,’ is a 2-day gathering of digital analysts, social media enthusiasts, and entrepreneurs. Participants would be presented with a guide to understand consumers' path to purchase and while also helping them understand the optimal channels to making meaningful decisions based on their digital consumer behaviour.

With CapitalSquare, you get up to 40% off the registration fee - just use the code "CapSqr" when you sign up.

Target Audience

  • CEOs, MDs, Presidents, and Senior Leaders of SMEs
  • eCommerce Manager
  • Brand Managers
  • Marketing and Media Professionals
  • IT Project Managers
  • Webmasters, Developers and Designers


Summit Goals

At the summit, learn how to:

  • Connect the right data to the right people
  • Understand consumer experiences using Google Analytics
  • Implement Growth Strategies
  • Target social media campaigns to boost your ROI
  • Successfully manage communities, including solving crises, conflicts and customer service issues

There will also be conversations focused on:

  • Social Media Strategy/Conversions
  • Creative Digital Entrepreneurship
  • Mobile Content Strategy
  • Landing Page Optimization
  • Digital Analytics & User Experiences Strategy
  • Africa & Big Data
  • Paid Search & Integrated Marketing
  • Social tracking & Predictive Analytics



  • Early Bird: N66,000
    • If you register before September 30, 2014
  • Groups: N49,500/participant
    • Up to 3 people from the same company
  • Regular: N99,000
    • After September 30, 2014


The Details

Date: Thursday 16th - Friday 17th October, 2014

Venue: NSPRI Guest House, Akoka, Yaba, Lagos

Summit Webpage:

Contact Email:

Contact Phone Number: 0816 053 5467



Earlier Event: October 17
Jelly @ CapitalSquare